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Marketing - Associate Degree

Marketing is dynamic, exciting, and essential to the success of every business. In today's fast-paced organizations, marketing is everyone's responsibility. As a Marketing graduate, you have the tools and experiences you need to develop and execute marketing plans, participate in teams, utilize information technology, integrate digital and social media strategies, create and deliver presentations, develop selling strategies and close sales, and develop your leadership skills. Marketing roles are available in every type of organization -- manufacturer, wholesaler, retailer, service provider or non-profit. Some of the many career opportunities may include customer service representative, account manager, event coordinator, marketing specialist, market researcher/analyst, social media coordinator, digital marketing specialist, sales executive, and promotions coordinator.

Program Code: 101043
Home » Academics and Training » Marketing
Area of Study: Business

Program Costs & Financial Aid

See costs of tuition, books, and supplies.

This program is fully eligible for financial aid.

Estimates based on in-state residency. Learn more about tuition and fees.

Explore Locations

Offered At:

Follow Your Path

All credits from the following certificate(s) apply toward this associate degree:

Digital Marketing, 9010410

Customer Service, 901049

Promotions and Events Management, 901047

Some credits from the following certificate(s) apply toward this associate degree:

Social Media Design, 901115

All credits from the following technical diploma(s) apply toward this degree:

Digital Marketing, 311045


  • Day
  • Evening
  • Full-time
  • Online
  • Part-time

How do I get started in this program?

Requirements for Program Entry

  • Apply at www.nwtc.edu/apply.
  • Submit high school, GED, or HSED transcripts and college transcripts (if applicable) to transcripts@nwtc.edu.
  • Tip! Our admission advisors will assist you through every step. Have questions? Connect with NWTC Admissions at start@nwtc.edu or 920-498-5444.

What are my courses?


Students following the study plan below will complete the Marketing associate degree in the number of semesters shown.

Total Credits 66
  • Curriculum Note: The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.

Program Outcomes

  • Develop strategies to satisfy market needs.
  • Promote products to achieve a desired outcome.
  • Analyze market research to inform business decisions.
  • Apply selling strategies.

What careers are in my future?


Graduate Employment

with 71% in field

Employment Potential

A graduate of this program will have the potential for employment in the following areas:

  • Professional Sales Representative: evaluates customer needs, determines solutions, creates and delivers sales presentations, overcomes objections and provides excellent customer service that builds long-lasting relationships.
  • Marketing Assistant: assists department head by performing similar duties; directs and coordinates department activities and functions in commercial, industrial, or service establishments; reviews and analyzes reports, records, and directives; confers with supervisory personnel; and performs administrative tasks such as pricing schedules.
  • Social Media Coordinator: develops, implements, and coordinates social media initiatives that align with a business or organization's marketing and promotional objectives.
  • Sales Promotion Coordinator: develops a calendar of promotional events, analyzes media utilization, reviews media rates and cost effectiveness, performs follow-up detail work on promotion implementation, coordinates internal communication, and develops internal promotional support material.
  • Market Research Assistant: researches market conditions to determine potential sales of products, or service, examines and assists in analyzing data to determine marketing strategy related to marketing trends; prepares reports and graphic illustrations of findings.
  • Customer Service Representative: initiates follow-up work with current customers, processes and tracks customer orders, acts as an internal contact for customer inquiries as well as a liaison to field sales organizations, and uses telecommunications skills extensively.
  • Digital Marketing Specialist: develops, implements, coordinates, measures and evaluates digital marketing efforts.

Employment opportunities with additional education

  • Sales Support or Coordinator
  • Business Owner
  • Customer Service Manager
  • Insurance or Financial Services Agent
  • Marketing Director
  • Promotions Manager
  • Real Estate Agent
  • Sales Manager
  • Marketing Information Manager
  • Social Media Manager
  • Media Buyer

What's next after graduation?

Start here. Finish at a four-year.

NWTC transfer programs are offered through collaborative agreements with our four-year college and university partners. See where your associate degree credits will transfer.

What else do I need to know about the program?


Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs. ACBSP's accreditation process follows the Baldrige model. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.

ACBSP - World Headquarters

11520 West 119th Street

Overland Park, KS 66213

Phone: (913) 339-9356


Study Abroad Opportunities

The International Programs staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses.

Learn more about upcoming study abroad opportunities.


Classes wherever you have an internet connection. 

  • An in-person career experience, such as an internship, practicum, or credit for prior learning, may be required.
  • Some online courses may be held at specific dates/times.
Classes between the hours of 6:00 a.m. and 5:30 p.m.
Classes between the hours of 5:30 p.m. and 10:30 p.m.
A combination of online classes and Saturday and/or Sunday classes.
12 or more credits per term.
Fewer than 12 credits per term.