Marketing - Associate Degree
Marketing is exciting, dynamic and essential to the success of every business. In today’s fast-paced organizations, marketing is everyone’s responsibility. As a Marketing graduate, you have the tools and experiences you need to develop and execute marketing plans, participate in teams, utilize information technology, integrate social media strategies, create presentations, close sales, and develop leadership skills. Marketing roles are available in every type of organization -- manufacturer, wholesaler, retailer, service provider or non-profit. Some of the many career opportunities may include customer service representative, account manager, event marketing specialist, market researcher, social media coordinator, sales executive, and promotions coordinator.
Follow Your Path
All credits from the following certificate(s) apply toward this associate degree:
Professional Sales, 9010412
Digital Marketing, 9010410
Some credits from the following certificate(s) apply toward this associate degree:
Customer Service, 901049
Promotions and Events Management, 901047
Social Media Design, 901115
All credits from the following technical diploma(s) apply toward this degree:
Digital Marketing, 311045
Professional Sales, 311048
How do I get started in this program?
Requirements for Program Entry
- Apply at www.nwtc.edu/apply.
- Submit high school, GED, or HSED transcripts and college transcripts (if applicable) to email@example.com.
- Tip! Our admission advisors will assist you through every step. Have questions? Connect with NWTC Admissions at firstname.lastname@example.org or 920-498-5444.
- When applying to this associate degree, students should submit the application directly to the emphasis area of their interest. The first two semesters for all areas of emphasis are identical. Students will have the opportunity to change their area of emphasis prior to the third semester, where emphasis-specific courses are introduced.
What will I learn?
Students following the study plan below will complete the Marketing associate degree in the number of semesters shown.
- Curriculum Note: The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.
- Develop strategies to anticipate and satisfy market needs.
- Promote products, services, images, and/or ideas to achieve a desired outcome.
- Evaluate information through the market research process to make business decisions.
- Prepare selling strategies.
What careers are in my future?
with 50% in field
Source: NWTC 2019 Grad Outcome Survey
A graduate of this program will have the potential for employment in the following areas:
- Professional Sales Representative: evaluates customer needs, determines solutions, creates and delivers sales presentations, overcomes objections and provides excellent customer service that builds long-lasting relationships.
- Marketing Assistant: assists department head by performing similar duties; directs and coordinates department activities and functions in commercial, industrial, or service establishments; reviews and analyzes reports, records, and directives; confers with supervisory personnel; and performs administrative tasks such as pricing schedules.
- Social Media Coordinator: develops, implements, and coordinates social media initiatives that align with a business or organization's marketing and promotional objectives.
- Sales Promotion Coordinator: develops a calendar of promotional events, analyzes media utilization, reviews media rates and cost effectiveness, performs follow-up detail work on promotion implementation, coordinates internal communication, and develops internal promotional support material.
- Market Research Assistant: researches market conditions to determine potential sales of products, or service, examines and assists in analyzing data to determine marketing strategy related to marketing trends; prepares reports and graphic illustrations of findings.
- Customer Service Representative: initiates follow-up work with current customers, processes and tracks customer orders, acts as an internal contact for customer inquiries as well as a liaison to field sales organizations, and uses telecommunications skills extensively.
- Digital Marketing Specialist: develops, implements, coordinates, measures and evaluates digital marketing efforts.
Employment opportunities with additional education
- Business Owner
- Customer Service Manager
- Insurance or Financial Services Agent
- Marketing Director
- Promotions Manager
- Real Estate Agent
- Sales Manager
- Marketing Information Manager
- Social Media Manager
- Media Buyer
What's next after graduation?
Start here. Finish at a four-year.
NWTC transfer programs are offered through collaborative agreements with our four-year college and university partners. See where your associate degree credits will transfer.
What else do I need to know about the program?
- The first two semesters for all areas of emphasis are identical. The third and fourth semesters are specific to the respective emphasis areas.
Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs. ACBSP's accreditation process follows the Baldrige model. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.
ACBSP - World Headquarters
11520 West 119th Street
Overland Park, KS 66213
Phone: (913) 339-9356
Study Abroad Opportunities
The International Programs staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor or visit nwtc.edu/studyabroad.