Marketing - Associate Degree

Students gain skills that lead to success in college, employment, and life. Students should take this course in their first semester. (Pre-requisite: None.)

Explore the marketing environment, consumer behavior, market segmentation and positioning strategies. Learn to think strategically about the marketing mix as you create product, distribution, pricing, and promotion plans. Develop critical thinking and problem-solving skills essential for adapting to dynamic market conditions. (Co-Requisite: 10-890-101, College 101)

Learn how personal branding differentiates you from the competition through appearance, personality, and marketing competency. Develop strategies for building your brand and assembling portfolio components that showcase your evolving marketing perspective. (Co-Requisite: 10-890-101, College 101)

Course provides an overview of the interconnectedness among careers within Business. Learn how various fields within the broader industry each play an integral role and how a personal brand fits into preparing you for your career choice. (Corequisite: 10-890-101, College 101)

Create and deliver presentations that engage audiences and meet objectives. Utilize current technology to enhance communications while developing the creative and strategic thinking skills needed to adapt your message to diverse stakeholders.

Explore selling as a career and the success factors in consultative selling. Learn the sales process including product knowledge, approach techniques, needs assessment, presentation, demonstration, objection handling, and closing strategies. Develop critical thinking skills to build customer relationships and pivot effectively when needs shift.

Learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: GPA greater/equal to 2.6; OR ACT Reading score greater/equal to 15 AND English greater/equal to 18; OR Next Gen Reading score greater/equal to 250 AND Writing score greater/equal to 250; OR "preparatory course(s)", contact academic advisor at 920-498-5444)

Creating worksheets; enter data, make modifications, work with formulas and functions, create and enhance charts, manage data, transform data, conditional formatting, importing/exporting data, introduction to PivotTables and PivotCharts.

Examine consumer motivation, personality, information processing, lifestyles, and group influences on purchase and post-purchase behavior. Apply strategic thinking to analyze how consumers make decisions in a market-based economy and develop insights that inform marketing strategy and creative problem-solving. (Co-Requisite: 10-104-110, Marketing Principles)

Explore the current state of social media and trends shaping its future. Learn about opportunities social media provides, what interactions mean for business, and how communication has evolved. Develop a strategic plan through research, discovery, and creative content creation that demonstrates your ability to think critically about audience engagement.

All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement. (Prerequisite: GPA greater/equal to 2.6; OR Next Gen Arith score greater/equal to 250 AND Rdg score greater/equal to 250; OR ACT Math score greater/equal to 15 AND ACT Reading score greater/equal to 15; OR prep courses-contact an academic advisor 920-498-5444).

Explore emerging technologies and trends to navigate an evolving digital landscape. From web design and search engine marketing to online advertising and email campaigns, learn to build a strong online presence and drive business results. Develop strategic agility to pivot when digital platforms and consumer behaviors shift.

This course focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication. (Prerequisite: GPA greater/equal to 2.6; OR Next Gen Rdg score greater/equal to 250 AND Writing score greater/equal to 237; OR ACT Rdg score greater/equal to 15 AND English score greater/equal to 15; OR preparatory course-contact an academic advisor at 920-498-5444)

This science of psychology course is a survey of multiple aspects of behavior and mental processes. It provides an overview of topics such as research methods, theoretical perspectives, learning, cognition, memory, motivation, emotions, personality, abnormal psychology, physiological factors, social influences, and development. (Prerequisite: GPA greater/equal to 2.6; OR Next Gen Rdg score greater/equal to 250 AND Writing score greater/equal to 237; OR ACT Rdg score greater/equal to 15 AND English greater/equal to 15; OR 10-831-107, College Reading and Writing with a B or better)

Content takes many forms including print, events, podcasts, blogging, email, images, and video. Explore how to create and position content to achieve marketing goals across growing channels and platforms. Learn to write, produce, or record content for target audiences while thinking strategically about integration within overall marketing campaigns.

Examine customer service culture and develop communication and listening skills essential for diverse workplace environments. Learn to handle challenging customers through creative problem-solving and explore how technology impacts service delivery and engagement. Build skills for adapting to evolving customer expectations.

Create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview, evaluate outcomes of interview, and prepare for Career Experience. (Prerequisites: 10-105-100, Careers in Business OR 10-107-117, Careers in IT OR 10-201-100, Careers In Digital Arts)

Create, coordinate, and integrate advertising, public relations and marketing activities for specific customers and audiences. Think strategically as you develop and present a comprehensive campaign, demonstrating your ability to synthesize multiple communication channels and adapt messaging for maximum impact. (Pre-Requisite: 10-104-110, Marketing Principles)

This course provides the opportunity to learn the fundamentals of the accounting cycle, recording business transactions, preparations of the financial statements, financial statement analysis, accrual accounting, accounting for cash and internal controls, and payroll.

Basic understanding of theoretical foundations of ethical thought; analyze/compare relevant issues using diverse ethical perspectives; critically evaluate individual, social/professional standards of behavior--applying a systematic decision-making process.(Prerequisite: GPA greater/equal to 2.6; OR Next Gen Rdg score greater/equal to 250 AND Writing score greater/equal to 237; OR ACT Rdg score greater/equal to 15 AND English greater/equal to 15; OR 10-831-107, College Reading and Writing with a B or better)

Explore the theory behind data-driven marketing decisions and learn relevant tools and processes for data collection and analysis. Develop critical thinking skills to interpret metrics, calculate ROI, and pivot strategies based on performance insights. Transform data into actionable recommendations that drive business results. Completion of at least one specialized marketing course (Digital Marketing, Social Media Marketing, or Content Marketing) recommended. (Pre-Requisite: 10-104-110, Marketing Principles)

Learn to convert marketing problems into research problems using systematic inquiry. Utilize the market research process including creating objectives, determining methodology, gathering data, interpreting results, and making strategic recommendations. Develop problem-solving skills to quantify, forecast, and evaluate opportunities using primary and secondary data. (Pre-requisite: 10-104-110, Marketing Principles)

The nature and variety of groups; inequality, race and ethnicity; family, population, social integration, and change; collective behavior; politics, economics, religion, education, and the effects of technology. (Prerequisite: GPA greater/equal to 2.6; OR Next Gen Rdg score greater/equal to 250 AND Writing score greater/equal to 237; OR ACT Rdg score greater/equal to 15 AND English greater/equal to 15; OR 10-831-107, College Reading and Writing with a B or better)

Curate a professional portfolio that demonstrates mastery of the Marketing program outcomes. Students select and justify artifacts, compose reflective narratives analyzing their learning, and articulate marketing concepts through written and oral communication. Learning culminates in a live competency interview in which students explain their knowledge using evidence from the portfolio. Completion of at least 15 program credits is recommended. (Pre-Requisite: 10-104-179, Personal Brand)

Learn about the event marketing process including planning, securing sponsorships, developing promotional strategies, executing marketing plans, and evaluating results for special events (entertainment, industry, meeting/convention). Apply strategic and creative thinking as you develop marketing materials and skills to adapt when unexpected challenges arise. Fall section online; spring section works with the annual Soar Higher Scramble golf outing. (Pre-Requisite: 10-104-107, Integrated Marketing Communication for Marketing Program students only)

Select hands on experiences related to internship, field research, service learning, capstone, industry-related, or international opportunities. Apply strategic thinking and problem-solving skills in real-world marketing contexts, demonstrating your ability to adapt professional expertise to workplace challenges. Instructor approval is required. Completion of at least 21 program credits recommended. (Pre-Requisite: 10-105-103, Career Fundamentals)