Marketing - Associate Degree
Marketing is dynamic, exciting, and essential to the success of every business. In today's fast-paced organizations, marketing is everyone's responsibility. As a Marketing graduate, you have the tools and experiences you need to develop and execute marketing plans, participate in teams, utilize information technology, integrate digital and social media strategies, create and deliver presentations, develop selling strategies and close sales, and develop your leadership skills. Marketing roles are available in every type of organization -- manufacturer, wholesaler, retailer, service provider or non-profit. Some of the many career opportunities may include customer service representative, account manager, event coordinator, marketing specialist, market researcher/analyst, social media coordinator, digital marketing specialist, sales executive, and promotions coordinator.
Delivery
Explore Locations
Program Costs & Financial Aid
Tuition: $12,261, Books: $308, Supplies: $100
This program is fully eligible for financial aid.
Estimates based on in-state residency. Please visit the following URL to learn more about tuition and fees for this program. https://www.nwtc.edu/admissions-and-aid/paying-for-college/tuition-and-fees?ProgramCode=101043
Requirements for Program Entry
- Apply at www.nwtc.edu/apply.
- Submit high school, GED, or HSED transcripts and college transcripts (if applicable) to transcripts@nwtc.edu.
- Tip! Our admission advisors will assist you through every step. Have questions? Connect with NWTC Admissions at start@nwtc.edu or 920-498-5444.
Program Outcomes
- Develop strategies to satisfy market needs.
- Promote products to achieve a desired outcome.
- Analyze market research to inform business decisions.
- Apply selling strategies.
Accreditation
Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs. ACBSP's accreditation process follows the Baldrige model. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.
ACBSP - World Headquarters
11520 West 119th Street
Overland Park, KS 66213
Phone: (913) 339-9356
www.acbsp.org
Curriculum
Students following the study plan below will complete the Marketing associate degree in the number of semesters shown.
First Semester
8 Week 1
8 Week 2
Second Semester
8 Week 1
8 Week 2
Third Semester
8 Week 1
8 Week 2
Fourth Semester
8 Week 1
8 Week 2
Full Semester
- Curriculum Note: The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.
Course Descriptions
Students gain skills that lead to success in college, employment, and life. Students should take this course in their first semester. (Pre-requisite: None.)
Course Typically Offered: Summer Fall SpringExplore the marketing environment, consumer behavior, and market segmentation and position strategies. Learn the marketing mix and create product, distribution, pricing, and promotion plans.
Course Typically Offered: Summer Fall SpringCourse provides an overview of the interconnectedness among careers within Business. Learn how various fields within the broader industry each play an integral role and how a personal brand fits into preparing you for your career choice. (Corequisite: 10-890-101, College 101)
Course Typically Offered: Summer Fall SpringLearn how personal branding allows you to differentiate yourself from the competition through appearance, personality, and marketing competency. Develop strategies for building your brand. (Corequisite: 10-890-101, College 101)
Course Typically Offered: Fall SpringLearn how to create and deliver presentations that engage your audience and meet established objectives. Utilize current technology to enhance communications.
Course Typically Offered: Fall SpringExplore selling as a career and the success factors in selling. Learn the consultative selling process including product/industry knowledge, approach techniques, needs assessment, product presentation and demonstration, handling objections, and closing the sale successfully to build a relationship.
Course Typically Offered: Fall SpringCreating worksheets; enter data, make modifications, work with formulas and functions, create and enhance charts, manage data, transform data, conditional formatting, importing/exporting data, introduction to PivotTables and PivotCharts.
Course Typically Offered: Summer Fall SpringLearners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: High school GPA greater/equal to 2.6; OR ACT Reading score greater/equal to 16 AND English greater/equal to 18; OR Next Gen Reading score greater/equal to 250 AND Writing score greater/equal to 260; OR "preparatory course(s)", contact academic advisor at 920-498-5444)
Course Typically Offered: Summer Fall SpringAll college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement. (Prerequisite: Next Gen Arith score greater/equal to 250 AND Rdg score greater/equal to 250; OR ACT Math score greater/equal to 15 AND ACT Reading score greater/equal to 16; OR prep courses-contact an academic advisor 920-498-5444).
Course Typically Offered: Summer Fall SpringLearn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
Course Typically Offered: Fall SpringExamine consumer motivation and personality, information processing, lifestyles, group influences, purchase and post-purchase behavior in a market-based economy.
Course Typically Offered: Fall SpringExamine customer service culture, develop communication and listening skills, explore diversity in the workplace, develop skills for handling challenging customers, and explore the impact of technology on customer service and engagement.
Course Typically Offered: Summer Fall SpringThis course focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication. (Prerequisite: Next Gen Rdg score greater/equal to 250 AND Writing score greater/equal to 237; OR ACT Rdg score greater/equal to 16 AND English score greater/equal to 16; OR preparatory course-contact an academic advisor at 920-498-5444)
Course Typically Offered: Summer Fall SpringThis science of psychology course is a survey of multiple aspects of behavior and mental processes. It provides an overview of topics such as research methods, theoretical perspectives, learning, cognition, memory, motivation, emotions, personality, abnormal psychology, physiological factors, social influences, and development.. (Prerequisite: Cumulative GPA of 2.6 or greater OR satisfactory reading and writing assessment scores OR 10-831-107, College Reading and Writing 1 with "B" or better OR Corequisite: 10-831-102, English Comp Prep).
Course Typically Offered: Summer Fall SpringThis course provides the opportunity for the learner to develop the knowledge, skills, process and understanding to build, execute, analyze and report upon web campaigns within a Content Management System. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis.
Course Typically Offered: Fall SpringExplore new technologies and trends to effectively navigate a constantly evolving digital landscape. From web design and search engine marketing to online advertising and email marketing, you will learn how to build a strong online presence and drive results for a business.
Course Typically Offered: Summer Fall SpringCreate professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview, evaluate outcomes of interview, and prepare for Career Experience. (Prerequisites: 10-105-100, Careers in Business OR 10-107-117, Careers in IT OR 10-201-100, Careers In Digital Arts)
Course Typically Offered: Summer Fall SpringThis course provides the opportunity to learn the fundamentals of the accounting cycle, recording business transactions, preparations of the financial statements, financial statement analysis, accrual accounting, accounting for cash and internal controls, and payroll.
Course Typically Offered: Summer Fall SpringExplore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.
Course Typically Offered: Summer Fall SpringBasic understanding of theoretical foundations of ethical thought; analyze/compare relevant issues using diverse ethical perspectives; critically evaluate individual, social/professional standards of behavior--applying a systematic decision-making process. (Prerequisite: Next Gen Rdg score greater/equal to 250 AND Writing score greater/equal to 237; OR ACT Rdg score greater/equal to 16 AND English greater/equal to 15; OR 10-831-107, College Reading and Writing with a B or better)
Course Typically Offered: Summer Fall SpringThis course introduces the study of diversity from a local to a global perspective using a holistic, interdisciplinary approach that encourages exploration and prepares students to work in a diverse environment. The course introduces basic diversity concepts, examines the impact of bias and power differentials among groups, explores the use of culturally responsive communication strategies, and compares forces that shape diversity in an international context. (Prerequisite: Next Gen Rdg score greater/equal to 250 AND Writing score greater/equal to 237; OR ACT Rdg score greater/equal to 16 AND English greater/equal to 15; OR 10-831-107, College Reading and Writing with a B or better.)
Course Typically Offered: Summer Fall SpringExplore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment (ROI).
Course Typically Offered: Fall SpringLearn how to convert marketing related problems into research problems. Utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data.
Course Typically Offered: Fall SpringContent takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy.
Course Typically Offered: Fall SpringDemonstrate marketing skills through the organization, reporting, and assessment of your personal brand portfolio and an interview with the instructor. A marketing instructor will guide students through the process. (Prerequisite: 10-104-179, Personal Brand)
Course Typically Offered: Fall SpringStudents can select any hands on experience related to: Internship, Field Research, Service Learning, Capstone, Industry Related or International Experience. Instructor approval required. (Prerequisite: 10-105-103, Career Fundamentals)
Course Typically Offered: Summer Fall SpringLearn the event management process, including planning, securing sponsorships, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).
Course Typically Offered: Fall Spring