Course Description
10-104-176 CONSUMER BEHAVIOR ...examine consumer motivation and personality, information processing, lifestyles, group influences, purchase and post-purchase behavior in a market-based economy.
Course Typically Offered
Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
Credit for Prior Learning
What will I learn?
- Explain the role of consumer behavior in business and society
- Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers
- Identify key differences between intentional and unintentional learning by consumers
- Identify factors that influence consumer comprehension
- Classify basic consumer motivations
- Determine why lifestyles, psychographics, and demographics are important to the study of consumer behavior
- Correlate consumer uses of social media with traditional group and interpersonal influence
- Correlate consumer culture and social media
- Explain the role of social media and consumer decision making
- Explain the effect social media has on the evaluation of alternatives and consumer choice
Class list
2 classes found
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Class Number: MARKET 10104176-2 - Consumer Behavior
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Class Number: MARKET 10104176-1 - Consumer Behavior