Social Media Marketing

This course is associated with the following programs:

• Digital Marketing - Certificate
• Digital Marketing - Technical Diploma
• Marketing - Associate Degree
• Marketing Communication - Certificate New
• Photography - Associate Degree New
• Promotions and Event Management - Certificate
• Social Media Design - Certificate

1. Summarize the importance of embracing and utilizing social media as a marketing tool.
2. Develop goals to determine social media strategy.
3. Identify target audiences that can be reached via social media sites/apps.
4. Apply rules of engagement to social media messaging.
5. Explore current content-publishing options online.
6. Explain the current state of marketing opportunities on social media sites/apps.
7. Explore the usage and roles of tools that supplement social media marketing.
8. Explain how social media campaigns are monitored and measured.
9. Determine how marketers can take advantage of mobile marketing.
10. Construct a social media marketing plan.