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Digital Marketing

Course Number: 10104172
Credits: 3.00

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Course Description

10-104-172 DIGITAL MARKETING ...an introduction into online marketing content management. From content creation and scheduling to current and trending digital tools, prepare for a world that is growing and changing every day. Create the foundation for a digital strategy that utilizes key concepts.

Course Typically Offered

  • Fall
  • Spring

Length of Course

Course Competencies

  1. Summarize the importance of "getting found" on the internet
  2. Develop effective search engine marketing strategies
  3. Evaluate content management systems
  4. Develop an effective content marketing plan
  5. Construct a website
  6. Create an effective blog strategy
  7. Create an internet presence strategy for an organization