Integrated Marketing Communications 10104107 Classes

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Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...create, coordinate, and integrate advertising, public relations and marketing activities for specific customers and audiences. Think strategically as you develop and present a comprehensive campaign, demonstrating your ability to synthesize multiple communication channels and adapt messaging for maximum impact. (Pre-Requisite: 10-104-110, Marketing Principles)

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program

Class list

4 classes found

  • Class Number: MARKET 10104107-2 - Integrated Marketing Comm

    Location:
    NWTC Green Bay
    Date:
    -
    Delivery:
    Blended-less than 50% online
    Term:
    2027 Spring Session 2
    Blended-less than 50% online
    -
    $659.00

  • Class Number: MARKET 10104107-1 - Integrated Marketing Comm

    Date:
    -
    Delivery:
    Online
    Term:
    2027 Spring Session 1
    Online
    -
    $659.00

  • Class Number: MARKET 10104107-2 - Integrated Marketing Comm

    Location:
    NWTC Green Bay
    Date:
    -
    Delivery:
    Blended-less than 50% online
    Term:
    2026 Fall Session 2
    Blended-less than 50% online
    -
    $659.00

  • Class Number: MARKET 10104107-1 - Integrated Marketing Comm

    Date:
    -
    Delivery:
    Online
    Term:
    2026 Fall Session 1
    Online
    -
    $659.00