Course Description
10-104-174 MARKETING ANALYTICS ...explore the theory behind data-driven marketing decisions and learn relevant tools and processes for data collection and analysis. Develop critical thinking skills to interpret metrics, calculate ROI, and pivot strategies based on performance insights. Transform data into actionable recommendations that drive business results. Completion of at least one specialized marketing course (Digital Marketing, Social Media Marketing, or Content Marketing) recommended. (Pre-Requisite: 10-104-110, Marketing Principles)
Course Typically Offered
Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
What will I learn?
- Summarize the importance of measuring social media
- Identify metrics to support organizational goals and objectives
- Select the right analytics tool to meet the marketing objective
- Implement an analytics tool
- Evaluate social media effectiveness with analytics
- Communicate social media strategy and results to stakeholders
Class list
4 classes found
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Class Number: MARKET 10104174-2 - Marketing Analytics
- Location:
- NWTC Green Bay
- Date:
- -
- Delivery:
- Blended-less than 50% online
- Term:
- 2027 Spring Session 2
Blended-less than 50% online-$604.00 -
Class Number: MARKET 10104174-1 - Marketing Analytics
-
Class Number: MARKET 10104174-2 - Marketing Analytics
- Location:
- NWTC Green Bay
- Date:
- -
- Delivery:
- Blended-less than 50% online
- Term:
- 2026 Fall Session 2
Blended-less than 50% online-$604.00 -
Class Number: MARKET 10104174-1 - Marketing Analytics