Marketing Analytics

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Course Description

10-104-174 MARKETING ANALYTICS ...explore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment (ROI).

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Summarize the importance of measuring social media
  2. Identify metrics to support organizational goals and objectives
  3. Select the right analytics tool to meet the marketing objective
  4. Implement an analytics tool
  5. Evaluate social media effectiveness with analytics
  6. Communicate social media strategy and results to stakeholders

Class list

2 classes found
  • Class Number: MARKET 10104174-2 - Marketing Analytics

    Location:
    1301
    Date:
    -
    Delivery:
    Blended
    Term:
    2025 Fall Session 2
    Blended
    -
  • Class Number: MARKET 10104174-1 - Marketing Analytics

    Date:
    -
    Delivery:
    Online
    Term:
    2025 Fall Session 1
    Online
    -
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