
Marketing Analytics
Course Number: 10104174
Credits: 3.00
Course Description
10-104-174 MARKETING ANALYTICS ...will equip you with a theoretical understanding of the need for data-driven marketing decisions. It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment (ROI).
Course Typically Offered
Length of Course
Course Competencies
- Summarize the importance of measuring social media
- Identify metrics to support organizational goals and objectives
- Select the right analytics tool to meet the marketing objective
- Implement an analytics tool
- Evaluate social media effectiveness with analytics
- Communicate social media strategy and results to stakeholders