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Marketing Analytics

Course Number: 10104174
Credits: 3.00

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Course Description

10-104-174 MARKETING ANALYTICS ...will equip you with a theoretical understanding of the need for data-driven marketing decisions. It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment (ROI).

Course Typically Offered

  • Fall
  • Spring

Length of Course

Course Competencies

  1. Summarize the importance of measuring social media
  2. Identify metrics to support organizational goals and objectives
  3. Select the right analytics tool to meet the marketing objective
  4. Implement an analytics tool
  5. Evaluate social media effectiveness with analytics
  6. Communicate social media strategy and results to stakeholders