Course Description
10-104-174 MARKETING ANALYTICS ...explore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment (ROI).
Course Typically Offered
Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
What will I learn?
- Summarize the importance of measuring social media
- Identify metrics to support organizational goals and objectives
- Select the right analytics tool to meet the marketing objective
- Implement an analytics tool
- Evaluate social media effectiveness with analytics
- Communicate social media strategy and results to stakeholders
Class list
2 classes found
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Class Number: MARKET 10104174-2 - Marketing Analytics
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Class Number: MARKET 10104174-1 - Marketing Analytics