Course Description
10-104-175 CONTENT MARKETING ...content takes many forms including print, events, podcasts, blogging, email, images, and video. Explore how to create and position content to achieve marketing goals across growing channels and platforms. Learn to write, produce, or record content for target audiences while thinking strategically about integration within overall marketing campaigns.
Course Typically Offered
Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
What will I learn?
- Summarize the importance of social media as a marketing tool to engage audiences.
- Apply rules of engagement to social media marketing efforts.
- Explore current social media platforms and tools.
- Formulate a social media ethics policy.
- Develop engagement strategies to create brand awareness and build a brand.
- Develop engagement strategies to acquire new customers.
- Develop engagement strategies to introduce new products or services.
- Develop engagement strategies to retain current customers.
- Develop engagement strategies to conduct market research.
- Develop a multi-faceted social media engagement plan for an organization.
Class list
4 classes found
-
Class Number: MARKET 10104175-2 - Content Marketing
-
Class Number: MARKET 10104175-1 - Content Marketing
- Location:
- NWTC Green Bay
- Date:
- -
- Delivery:
- Blended-less than 50% online
- Term:
- 2027 Spring Session 1
Blended-less than 50% online-$519.00 -
Class Number: MARKET 10104175-2 - Content Marketing
-
Class Number: MARKET 10104175-1 - Content Marketing
- Location:
- NWTC Green Bay
- Date:
- -
- Delivery:
- Blended-less than 50% online
- Term:
- 2026 Fall Session 1
Blended-less than 50% online-$519.00