Content Marketing
Credits: 3
Course Number: 10-104-175
Course Description
10-104-175 CONTENT MARKETING ...content takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy.
Course Typically Offered
Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
How can I use this course to achieve my career goals?
This course is associated with the following programs:
What will I learn?
- Summarize the importance of social media as a marketing tool to engage audiences.
- Apply rules of engagement to social media marketing efforts.
- Explore current social media platforms and tools.
- Formulate a social media ethics policy.
- Develop engagement strategies to create brand awareness and build a brand.
- Develop engagement strategies to acquire new customers.
- Develop engagement strategies to introduce new products or services.
- Develop engagement strategies to retain current customers.
- Develop engagement strategies to conduct market research.
- Develop a multi-faceted social media engagement plan for an organization.
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