Event Marketing 10104125 Classes

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Course Description

10-104-125 EVENT MARKETING...learn about the event marketing process including planning, securing sponsorships, developing promotional strategies, executing marketing plans, and evaluating results for special events (entertainment, industry, meeting/convention). Apply strategic and creative thinking as you develop marketing materials and skills to adapt when unexpected challenges arise. Fall section online; spring section works with the annual Soar Higher Scramble golf outing. (Pre-Requisite: 10-104-107, Integrated Marketing Communication for Marketing Program students only)

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Explore External and Internal Contingencies affecting Sports/Ent. marketing
  2. Identify Participants and Spectators as Consumers
  3. Explore Market Segmentation, Targeting, and Positioning
  4. Identify Sports/Event Product Concepts
  5. Identify Sports/Event Promotion Concepts
  6. Identify Sports/Event Sponsorship Programs
  7. Identify Sports/Event Pricing Concepts
  8. Complete an Event follow up report

Class list

2 classes found

  • Class Number: MARKET 10104125-1 - Event Marketing

    Location:
    NWTC Green Bay
    Date:
    -
    Delivery:
    In-Person
    Term:
    2027 Spring
    In-Person
    -
    $519.00

  • Class Number: MARKET 10104125-1 - Event Marketing

    Date:
    -
    Delivery:
    Online
    Term:
    2026 Fall
    Online
    -
    $519.00