A graduate of this program will have the potential for employment in the following areas:
Professional Sales Representative: evaluates customer needs, determines solutions, creates and delivers sales presentations, overcomes objections and provides excellent customer service that builds long-lasting relationships.
Marketing Assistant: assists department head by performing similar duties; directs and coordinates department activities and functions in commercial, industrial, or service establishments; reviews and analyzes reports, records, and directives; confers with supervisory personnel; and performs administrative tasks such as pricing schedules.
Social Media Coordinator: develops, implements, and coordinates social media initiatives that align with a business or organization's marketing and promotional objectives.
Sales Promotion Coordinator: develops a calendar of promotional events, analyzes media utilization, reviews media rates and cost effectiveness, performs follow-up detail work on promotion implementation, coordinates internal communication, and develops internal promotional support material.
Market Research Assistant: researches market conditions to determine potential sales of products or service, examines and assists in analyzing data to determine marketing strategy related to marketing trends; prepares reports and graphic illustrations of findings.
Customer Service Representative: initiates follow-up work with current customers, processes and tracks customer orders, acts as an internal contact for customer inquiries as well as a liaison to field sales organizations, and uses telecommunications skills extensively.
Digital Marketing Specialist: develops, implements, coordinates, measures and evaluates digital marketing efforts.
With additional education and/or work experience, graduates may find other opportunities for employment.
• Business Owner
• Customer Service Manager
• Insurance or Financial Services Agent
• Marketing Director
• Promotions Manager
• Real Estate Agent
• Sales Manager
• Marketing Information Manager
• Social Media Manager
• Media Buyer