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Marketing-Digital Marketing Emphasis Associate Degree

Program Code: 101043DM

Marketing is changing rapidly in a world where technological advances are made on a daily basis. Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology. As a graduate of Digital Marketing you will gain valuable insights into online marketing strategies, content development, analyzing metrics, and how all this fits into your integrated marketing plan. Social media, mobile devices, and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign. Careers may include digital marketing coordinator, social media specialist, community manager, online content coordinator, e-commerce marketing specialist and digital marketing analyst.

Follow Your Path

All credits from the following technical diploma(s) apply toward this degree:

Digital Marketing Technical Diploma; 311045

All credits from the following certificate(s) apply toward this associate degree:

Digital Marketing Certificate; 9010410

Customer Service, 901049

Some credits from the following certificate(s) apply toward this associate degree:

Promotions & Event Marketing, 901047

Social Media Design, 901115

Employment Potential

A graduate of this program will have the potential for employment in the following areas:

  • Professional Sales Representative
  • Social Media Coordinator
  • Online Community Manager
  • Sales Promotion Coordinator
  • Market Research Assistant
  • Digital Marketing Specialist
  • Customer Service Manager
  • Marketing Director
  • Promotions Manager
  • Sales Manager
  • Media Buyer
  • Business Owner
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Curriculum
Curriculum: Students following the study plan below will complete the Marketing-Digital Marketing Emphasis associate degree in the number of semesters shown.
First Semester
Semester Total
14
Second Semester
Semester Total
18
Third Semester
Semester Total
16
Fourth Semester
Semester Total
18
Total Credits
66
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Accreditation

Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs. ACBSP's accreditation process follows the Baldrige model. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want. ACBSP - World Headquarters 11520 West 119th Street Overland Park, KS 66213 Phone: (913) 339-9356 www.acbsp.org

Study Abroad Opportunities

The International Programs staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor or visit nwtc.edu/studyabroad.

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