Students following the study plan below will complete the Business Management - Advertising & Promotions associate degree in the number of semesters shown.
10-102-158 BUSINESS PRINCIPLES ...economics and business; global business; ethics and social responsibility; business ownership; entrepreneurship; business management; marketing; managing financial resources; legal issues impacting business; using technology to manage information. Course Typically Offered: Summer/Fall/Spring
10-103-121 MICRO: WORD-INTRODUCTION ...word processing basics including creating, revising, formatting, printing; sections, tabs, multiple-page numbering; manipulating text; creating headers/footers; creating/formatting tables, graphics; and merging documents. Course Typically Offered: Summer/Fall/J-Session/Spring
10-103-131 MICRO: EXCEL-INTRODUCTION ...creating a worksheet, enhancing worksheet appearance, moving and copying data, using formulas and functions, creating charts and using clip art. Windows experience improves success; consider 10-103-111, Windows/Computer Basics. Course Typically Offered: Summer/Fall/J-Session/Spring
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning. Course Typically Offered: Fall/Spring
English Composition 1
10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Accuplacer Sentence Skills=75 AND Accuplacer Reading=55 OR ACT-English =18 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/Spring
10-801-196 ORAL/INTERPERSONAL COMM...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent)
Math w Business Apps
10-804-123 MATH W BUSINESS APPS...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Accuplacer Arithmetic=65 or ACT-Math =15 or 10-834-109, Pre Algebra AND Accuplacer Reading=55 or ACT-Reading=15 or 10-831-107, College Reading and Writing 1 or Intro to College Writing with "B" or better OR equivalent)
10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr. Course Typically Offered: Summer/Fall/J-Session/Spring
10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures. Course Typically Offered: Summer/Fall/Spring
Operations Management 1
10-102-156 OPERATIONS MANAGEMENT 1 ...safety and operations management (competitiveness, strategy, and productivity; forecasting, product and service design; reliability; capacity planning; process selection and facility layout; work design and measurement; learning curves). (Prerequisites: 10-102-158, Business Principles; 10-804-123, Math w/Business Apps) Course Typically Offered: Summer/Fall/Spring
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented. Course Typically Offered: Fall/Spring
10-104-176 CONSUMER BEHAVIOR ...identify technology trends that impact media usage and its effectiveness. Course Typically Offered: Fall/Spring
10-105-101 CAREER PLANNING ...experiential learning introduction. Learn how personal branding allows candidates to differentiate themselves from the competition through appearance, personality, and marketing competency. Career portfolio introduced. (Corequisite: 10-890-101, College 101) Course Typically Offered: Summer/Fall/J-Session/Spring
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
10-101-190 ACCOUNTING-QUICKBOOKS ...an introductory course in using QuickBooks to create vendor/employee accounts, invoices, budgets, profit/loss statements, balance sheets, A/R, A/P, journals, graphs. Course Typically Offered: Summer/Fall/Spring
Operations Management 2
10-102-157 OPERATIONS MANAGEMENT 2 ...the process of evaluating alternative courses of action to given problems and arriving at the most suitable plan. Entails thorough analysis of the pros and cons of every alternative solution. (Prerequisites: 10-102-156, Operations Management 1; 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/Spring
10-104-101 SELLING PRINCIPLES ...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully. Course Typically Offered: Fall/Spring
Social Media Marketing
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts. Course Typically Offered: Fall/Spring
10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/J-Session/Spring
10-196-191 SUPERVISION ...front-line leadership including teamwork, setting goals, planning, delegation, controlling, communication, motivation, performance management, staffing, training, problem solving, and conflict management. Course Typically Offered: Fall/Spring
Think Critically & Creatively
10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
Business Law & Ethics
10-102-150 BUSINESS LAW & ETHICS ...common law contracts and sales contracts: formation, interpretation, performance, and discharge; the law of agency; corporations; and introduction to the American legal system: criminal and tort law, and global business issues. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/Spring
Global Business Mgmt
10-102-160 GLOBAL BUSINESS MANAGEMENT ...globalization, cultural environment, global trade environment, politics and law, economic integration, global trade and investment theories, exporting, global human resource management, corporate social responsibility. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/Spring
10-102-195 BUSINESS SIMULATION ...a hands-on decision making experience in the management of a simulated business. (Prerequisite: 10-102-157, Operations Management 2; Corequisite: 10-102-199, Business Management Career Experience) Course Typically Offered: Fall/Spring
Bus Mgmt Career Experience
10-102-199 BUSINESS MANAGEMENT CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Capstone, Industry Related or International. Instructor approval required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-102-150, Business Law & Ethics) Course Typically Offered: Summer/Fall/Spring
10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting). Course Typically Offered: Fall/Spring
Intro to Diversity Studies
10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent)
Psychology Of Human Relations
10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
. The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirement.
• Plan the operations of a business across functional areas.
• Organize resources to achieve the goals of the organization.
• Direct individuals and/or processes to meet organizational goals.
• Control business processes.
• Apply concepts, methods, and processes in business operations.
• Understand the financial components of an organization.
• Apply marketing strategies.
• Apply current and emerging technologies to business situations.
• Analyze and synthesize information and make decisions that support the organization's mission and help the business to successfully adapt to a changing environment.