Digital Marketing - Technical Diploma
Marketing is changing rapidly in a world where technological advances are made daily. Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology. As a graduate of Digital Marketing, you will gain valuable insights into online marketing strategies, sales tactics, content development, analyzing metrics, and how all this fits into your integrated marketing plan. Social media, mobile devices, and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign. Careers may include digital marketing coordinator, social media specialist, community manager, online content coordinator, ecommerce marketing specialist, sales support/coordinator, and digital marketing analyst. All credits from this technical diploma can be applied to meet requirements in the Marketing Associate Degree.
Delivery
Explore Locations
Program Costs & Financial Aid
Tuition: $4,719, Books: $454, Supplies: $50
This program is fully eligible for financial aid.
Estimates based on in-state residency. Please visit the following URL to learn more about tuition and fees for this program. https://www.nwtc.edu/admissions-and-aid/paying-for-college/tuition-and-fees?ProgramCode=311045
Requirements for Program Entry
- Apply at www.nwtc.edu/apply.
- Submit high school, GED, or HSED transcripts and college transcripts (if applicable) to transcripts@nwtc.edu.
- Tip! Our admission advisors will assist you through every step. Have questions? Connect with NWTC Admissions at start@nwtc.edu or 920-498-5444.
Program Outcomes
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images, and/or ideas to achieve a desired outcome
- Utilize tools and technology for digital marketing initiatives
Curriculum
Students following the study plan below will complete the Digital Marketing technical diploma in the number of semesters shown.
First Semester
8 Week 1
8 Week 2
Second Semester
8 Week 1
8 Week 2
- Curriculum Note: The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.
Course Descriptions
Students gain skills that lead to success in college and employment. This course encourages students to develop a growth mindset and make wise choices. Students should take this course in their first semester. (Pre-requisite: None.)
Course Typically Offered: Summer Fall SpringExplore the marketing environment, consumer behavior, and market segmentation and position strategies. Learn the marketing mix and create product, distribution, pricing, and promotion plans.
Course Typically Offered: Fall SpringExamine consumer motivation and personality, information processing, lifestyles, group influences, purchase and post-purchase behavior in a market-based economy.
Course Typically Offered: Fall SpringLearn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
Course Typically Offered: Fall SpringExplore new technologies and trends to effectively navigate a constantly evolving digital landscape. From web design and search engine marketing to online advertising and email marketing, you will learn how to build a strong online presence and drive results for a business.
Course Typically Offered: Fall SpringExplore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.
Course Typically Offered: Fall SpringAll college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement. (Prerequisite: Next Gen Arith score greater/equal to 250 AND Rdg score greater/equal to 250; OR TABE A 9/10 Math greater/equal to 12.7 AND Rdg greater/equal to 8.8; OR TABE 11/12 Math greater/equal to 780 AND Rdg greater/equal to 567; OR ACT Math score greater/equal to 15 AND ACT Reading score greater/equal to 16; OR prep courses-contact an academic advisor 920-498-5444)
Course Typically Offered: Summer Fall SpringExplore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment (ROI).
Course Typically Offered: Fall SpringContent takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy.
Course Typically Offered: Fall SpringThis course provides the opportunity for the learner to develop the knowledge, skills, process and understanding to build, execute, analyze and report upon web campaigns within a Content Management System. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis.
Course Typically Offered: Fall Spring