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Social Media Marketing

Credits: 3
Course Number: 10-104-119

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Course Description

10-104-119 SOCIAL MEDIA MARKETING ...explore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Summarize the importance of embracing and utilizing social media as a marketing tool.
  2. Develop goals to determine social media strategy.
  3. Identify target audiences that can be reached via social media sites/apps.
  4. Apply rules of engagement to social media messaging.
  5. Explore current content-publishing options online.
  6. Explain the current state of marketing opportunities on social media sites/apps.
  7. Explore the usage and roles of tools that supplement social media marketing.
  8. Explain how social media campaigns are monitored and measured.
  9. Determine how marketers can take advantage of mobile marketing.
  10. Construct a social media marketing plan.

Class Details

Class Number:
83007
Delivery:
Online Live
Term:
Fall 2024
Session:
8W2
Instructors:
Bradley Zima
Date Range:
-
Estimated Cost:
$592.55 *

Class Notes

  • This class is taught through a combination of online-live and online instruction. A portion of the class must be attended live virtually during the scheduled dates and times, and the remaining instruction accessed online by the student any time. For more information regarding this delivery and how to access your class, see www.nwtc.edu/onlinelivefaq.

Meeting Times

Dates Day(s) / Time Location(s)
10/29/24 - 12/20/24 Anytime
Anytime
Online
10/29/24 - 12/17/24 Tu
5:30 PM - 8:20 PM
Web Conference

* Cost displayed is an estimate and may be discounted if attendees are residents of Northeast Wisconsin Back to cost