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Digital Marketing - Certificate

The Digital Marketing Certificate is designed for people who desire to incorporate cutting-edge marketing techniques into an organization's new and existing marketing activities. Learners who understand new media techniques and complete this certificate may become social media planners, project managers, marketing specialists, public relations coordinators, promotional planners, or marketing analysts. Completers can expect to pursue employment in these positions in an extremely wide range of business to consumer (B2C) and business to business (B2B) organizations. All credits from this certificate can be applied to meet requirements in the Marketing Associate Degree and Digital Marketing Technical Diploma.

Program Code: 9010410
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Home » Academics and Training » Digital Marketing
Area of Study: Business

Program Costs & Financial Aid

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Contact an NWTC admissions advisor to find the best way to pay for this program.

Estimates based on in-state residency. Learn more about tuition and fees.

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How do I get started in this program?

Requirements for Certificate Entry

  • Apply at www.nwtc.edu/apply.
  • Enroll in classes.

What are my courses?

Curriculum

Students following the study plan below will complete the certificate in the number of semesters shown.

8 Week 1

8 Week 2
Total Credits 15

Certificate Outcomes

  • Define marketing and promotional objectives.
  • Create and manage Web Content.
  • Utilize Social Media applications to engage customers and build relationships.
  • Build and manage a brand using digital media.
  • Utilize analytical tools for measurement and to maximize Return on Investment (ROI).
  • Identify consumer behavior as it relates to new media consumption.
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Online

Classes wherever you have an internet connection. 

  • An in-person career experience, such as an internship, practicum, or credit for prior learning, may be required.
  • Some online courses may be held at specific dates/times.
Day
Classes between the hours of 6:00 a.m. and 5:30 p.m.
Evening
Classes between the hours of 5:30 p.m. and 10:30 p.m.
Weekend
A combination of online classes and Saturday and/or Sunday classes.
Full-time
12 or more credits per term.
Part-time
Fewer than 12 credits per term.