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Marketing Principles

Credits: 3
Course Number: 10-104-110

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Course Description

10-104-110 MARKETING PRINCIPLES ...explore the marketing environment, consumer behavior, and market segmentation and position strategies. Learn the marketing mix and create product, distribution, pricing, and promotion plans.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Summarize marketing principles essential as background to the study of marketing
  2. Analyze the marketing environment
  3. Analyze the consumer decision making process
  4. Develop market segments
  5. Develop product strategies for effective marketing
  6. Develop distribution (place) strategies for effective marketing
  7. Develop pricing strategies for effective marketing
  8. Develop promotional strategies for effective marketing

Class Details

Class Number:
83003
Delivery:
Online Live
Term:
Fall 2024
Session:
8W2
Date Range:
-
Estimated Cost:
$608.55 *

Class Notes

  • This class is taught through a combination of online-live and online instruction. A portion of the class must be attended live virtually during the scheduled dates and times, and the remaining instruction accessed online by the student any time. For more information regarding this delivery and how to access your class, see www.nwtc.edu/onlinelivefaq.

  • The required digital course materials will be accessible via BlackBoard on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

  • The required digital course materials will be accessible via Canvas on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

Meeting Times

Dates Day(s) / Time Location(s)
10/24/24 - 12/20/24 Anytime
Anytime
Online
10/24/24 - 12/19/24 Th
5:30 PM - 8:20 PM
Web Conference

* Cost displayed is an estimate and may be discounted if attendees are residents of Northeast Wisconsin Back to cost