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Content Marketing

Credits: 3
Course Number: 10-104-175

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Course Description

10-104-175 CONTENT MARKETING ...content takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Summarize the importance of social media as a marketing tool to engage audiences.
  2. Apply rules of engagement to social media marketing efforts.
  3. Explore current social media platforms and tools.
  4. Formulate a social media ethics policy.
  5. Develop engagement strategies to create brand awareness and build a brand.
  6. Develop engagement strategies to acquire new customers.
  7. Develop engagement strategies to introduce new products or services.
  8. Develop engagement strategies to retain current customers.
  9. Develop engagement strategies to conduct market research.
  10. Develop a multi-faceted social media engagement plan for an organization.

Class Details

Class Number:
83016
Delivery:
Blended - Less than 50% Online
Term:
Fall 2024
Session:
8W1
Instructors:
Ronnie Coyle
Date Range:
-
Estimated Cost:
$496.55 *

Class Notes

  • This class is taught through a combination of in-person and online instruction. Students will attend live portions of the class at the dates, times, and location specified. The remaining instruction will be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/blendedfaq.

Meeting Times

Dates Day(s) / Time Location(s)
08/21/24 - 10/14/24 Anytime
Anytime
Online
08/21/24 - 10/09/24 W
12:30 PM - 3:20 PM
Green Bay Campus Room BT324

* Cost displayed is an estimate and may be discounted if attendees are residents of Northeast Wisconsin Back to cost