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Web Content Management

Course Number: 10-135-181
Credits: 3
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Course Information

Description: 10-135-180 WEB CAMPAIGN MANAGEMENT ...build, execute, analyze and report upon web campaigns with the use of databases. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis. (Prerequisites: 10-135-151, Website Design; 10-154-125, IT:Web:Database Development; 10-801-136, English Composition 1 or accepted into the Digital Marketing Technical Diploma program)
Total Credits: 3

Course Competencies

  1. Articulate how and why basic marketing concepts are relevant to web campaigns.
  2. Evaluate Content Management System tools to support web developers and non-programming skilled users.
  3. Implement a taxonomy of pages, posts and events while assigning and constraining content.
  4. Utilize tools to restrict various levels of users within Content Management System sites.
  5. Configure widgets commonly used within a Content Management Systems to curate content.
  6. Evaluate the components and technical requirements of an email campaign.
  7. Delineate how social media campaigns can be executed and measured.
  8. Articulate how analytical tools measure a web campaigns in order to report on their level of success.
  9. Characterize the security needs of sites utilizing Content Management Systems.
  10. Implement E-Commerce tools within Content Management System sites.
  11. Identify the process to install and implement a new Wordpress site.

Course details are from the 2021-2022 academic year and are subject to change after 5/23/2022.