Promotions and Event Management - Certificate
The Promotions & Event Management Certificate is designed for people who plan, promote, and service meetings, conferences, conventions, entertainment, and other special events. Learners who complete this certificate may become consultants or obtain employment as meeting planners, marketing specialists, sales personnel, convention service managers and event coordinators in lodging and food service operations, casinos, visitor and convention bureaus, a Chamber of Commerce, and nonprofit organizations. Credits from this certificate may be applied toward the Marketing associate degree or the Digital Marketing technical diploma.
Delivery
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Program Costs & Financial Aid
Tuition: $2,853, Books: $0, Supplies: $0
Contact an NWTC support representative to find ways to pay for this program.
Estimates based on in-state residency. Please visit the following URL to learn more about tuition and fees for this program. https://www.nwtc.edu/admissions-and-aid/paying-for-college/tuition-and-fees?ProgramCode=901047
Curriculum
Students following the study plan below will complete the certificate in the number of semesters shown.
8 Week 1
8 Week 2
Full Semester
Course Descriptions
Explore the marketing environment, consumer behavior, market segmentation and positioning strategies. Learn to think strategically about the marketing mix as you create product, distribution, pricing, and promotion plans. Develop critical thinking and problem-solving skills essential for adapting to dynamic market conditions. (Co-Requisite: 10-890-101, College 101)
Course Typically Offered: Summer Fall SpringExplore selling as a career and the success factors in consultative selling. Learn the sales process including product knowledge, approach techniques, needs assessment, presentation, demonstration, objection handling, and closing strategies. Develop critical thinking skills to build customer relationships and pivot effectively when needs shift.
Course Typically Offered: Fall SpringExamine consumer motivation, personality, information processing, lifestyles, and group influences on purchase and post-purchase behavior. Apply strategic thinking to analyze how consumers make decisions in a market-based economy and develop insights that inform marketing strategy and creative problem-solving. (Co-Requisite: 10-104-110, Marketing Principles)
Course Typically Offered: Fall SpringExplore the current state of social media and trends shaping its future. Learn about opportunities social media provides, what interactions mean for business, and how communication has evolved. Develop a strategic plan through research, discovery, and creative content creation that demonstrates your ability to think critically about audience engagement.
Course Typically Offered: Summer Fall SpringExamine customer service culture and develop communication and listening skills essential for diverse workplace environments. Learn to handle challenging customers through creative problem-solving and explore how technology impacts service delivery and engagement. Build skills for adapting to evolving customer expectations.
Course Typically Offered: Summer Fall SpringLearn about the event marketing process including planning, securing sponsorships, developing promotional strategies, executing marketing plans, and evaluating results for special events (entertainment, industry, meeting/convention). Apply strategic and creative thinking as you develop marketing materials and skills to adapt when unexpected challenges arise. Fall section online; spring section works with the annual Soar Higher Scramble golf outing. (Pre-Requisite: 10-104-107, Integrated Marketing Communication for Marketing Program students only)
Course Typically Offered: Fall Spring