Promotions and Event Management - Certificate
The Promotions & Event Management Certificate is designed for people who plan, promote, and service meetings, conferences, conventions, entertainment, and other special events. Learners who complete this certificate may become consultants or obtain employment as meeting planners, marketing specialists, sales personnel, convention service managers and event coordinators in lodging and food service operations, casinos, visitor and convention bureaus, a Chamber of Commerce, and nonprofit organizations. Credits from this certificate may be applied toward the Marketing associate degree or the Digital Marketing technical diploma.
Delivery
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Program Costs & Financial Aid
Tuition: $2,754, Books: $107, Supplies: $0
Contact an NWTC admissions advisor to find the best way to pay for this program.
Estimates based on in-state residency. Please visit the following URL to learn more about tuition and fees for this program. https://www.nwtc.edu/admissions-and-aid/paying-for-college/tuition-and-fees?ProgramCode=901047
Curriculum
Students following the study plan below will complete the certificate in the number of semesters shown.
8 Week 1
8 Week 2
Course Descriptions
Explore the marketing environment, consumer behavior, and market segmentation and position strategies. Learn the marketing mix and create product, distribution, pricing, and promotion plans.
Course Typically Offered: Fall SpringExplore selling as a career and the success factors in selling. Learn the consultative selling process including product/industry knowledge, approach techniques, needs assessment, product presentation and demonstration, handling objections, and closing the sale successfully to build a relationship.
Course Typically Offered: Fall SpringLearn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
Course Typically Offered: Fall SpringExplore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.
Course Typically Offered: Fall SpringLearn the event management process, including planning, securing sponsorships, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).
Course Typically Offered: Fall Spring