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Market Research & Info Mgmt

Credits: 3
Course Number: 10-104-198

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Course Description

10-104-198 MARKET RESEARCH & INFO MGMT ...learn how to convert marketing related problems into research problems. Utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Develop marketing strategies
  2. Explain the role of market research as a marketing function
  3. Gather secondary data efficiently
  4. Use qualitative research in conducting exploratory research
  5. Use observation as a means to collect primary data
  6. Use survey research as a means to collect primary data
  7. Develop measurement scales to measure attitude
  8. Communicate research results to client

Class Details

Class Number:
83030
Delivery:
Online
Term:
Fall 2024
Session:
8W2
Instructors:
Ronnie Coyle
Date Range:
-
Estimated Cost:
$592.55 *

Class Notes

  • The required digital course materials will be accessible via Canvas on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

  • This is an Online class that can be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/onlinefaq.

  • The required digital course materials will be accessible via BlackBoard on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

Meeting Times

Dates Day(s) / Time Location(s)
10/23/24 - 12/20/24 Anytime
Anytime
Online

* Cost displayed is an estimate and may be discounted if attendees are residents of Northeast Wisconsin Back to cost