Market Research & Info Mgmt 10104198 Classes

Back

Course Description

10-104-198 MARKET RESEARCH ...learn to convert marketing problems into research problems using systematic inquiry. Utilize the market research process including creating objectives, determining methodology, gathering data, interpreting results, and making strategic recommendations. Develop problem-solving skills to quantify, forecast, and evaluate opportunities using primary and secondary data. (Pre-requisite: 10-104-110, Marketing Principles)

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Develop marketing strategies
  2. Explain the role of market research as a marketing function
  3. Gather secondary data efficiently
  4. Use qualitative research in conducting exploratory research
  5. Use observation as a means to collect primary data
  6. Use survey research as a means to collect primary data
  7. Develop measurement scales to measure attitude
  8. Communicate research results to client

Class list

2 classes found

  • Class Number: MARKET 10104198-1 - Market Research & Info Mgmt

    Date:
    -
    Delivery:
    Online
    Term:
    2027 Spring Session 1
    Online
    -
    $604.00

  • Class Number: MARKET 10104198-1 - Market Research & Info Mgmt

    Location:
    NWTC Green Bay
    Date:
    -
    Delivery:
    Blended-less than 50% online
    Term:
    2026 Fall Session 1
    Blended-less than 50% online
    -
    $604.00