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Academics & Training / Programs & Degrees / Fields of Interest / Business / Digital Marketing

Digital Marketing Certificate

Program Code: 9010410

The Digital Marketing Certificate is designed for people who desire to incorporate cutting-edge marketing techniques into an organization's new and existing marketing activities. Learners who understand new media techniques and complete this certificate may become social media planners, project managers, marketing specialists, public relations coordinators, promotional planners, or marketing analysts. Completers can expect to pursue employment in these positions in an extremely wide range of business to consumer (B2C) and business to business (B2B) organizations. All credits from this certificate may be applied toward the Marketing-Digital Marketing Emphasis associate degree or the Digital Marketing technical diploma.

Approximate Certificate Costs

$2,276

Tuition: $1,916

Books: $360

Certificate Completers will be able to

  • Define marketing and promotional objectives.
  • Create and manage Web Content.
  • Utilize Social Media applications to engage customers and build relationships.
  • Build and manage a brand using digital media.
  • Utilize analytical tools for measurement and to maximize Return on Investment (ROI).
  • Identify consumer behavior as it relates to new media consumption.

Completers will be able to apply credits toward the following programs:

  • 311045, Digital Marketing Technical Diploma
  • 101043, Marketing - Digital Marketing Emphasis
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Curriculum
Total Credits
12
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FlexEd Available

Flexible formats are available for this program.

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