Certificate Completers will be able to
• Define marketing and promotional objectives.
• Create and manage Web Content.
• Utilize Social Media applications to engage customers and build relationships.
• Build and manage a brand using digital media.
• Utilize analytical tools for measurement and to maximize Return on Investment (ROI).
• Identify consumer behavior as it relates to new media consumption.
Completers will be able to apply credits toward the following programs:
• 311045, Digital Marketing Technical Diploma
• 101043, Marketing - Digital Marketing Emphasis