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Digital Marketing Certificate

Program Code: 9010410

The Digital Marketing Certificate is designed for people who desire to incorporate cutting-edge marketing techniques into an organization's new and existing marketing activities. Learners who understand new media techniques and complete this certificate may become social media planners, project managers, marketing specialists, public relations coordinators, promotional planners, or marketing analysts. Completers can expect to pursue employment in these positions in an extremely wide range of business to consumer (B2C) and business to business (B2B) organizations. All credits from this certificate may be applied toward the Marketing-Digital Marketing Emphasis associate degree or the Digital Marketing technical diploma.

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Certificate Completers will be able to

• Define marketing and promotional objectives.
• Create and manage Web Content.
• Utilize Social Media applications to engage customers and build relationships.
• Build and manage a brand using digital media.
• Utilize analytical tools for measurement and to maximize Return on Investment (ROI).
• Identify consumer behavior as it relates to new media consumption.

Completers will be able to apply credits toward the following programs:

• 311045, Digital Marketing Technical Diploma
• 101043, Marketing - Digital Marketing Emphasis

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Curriculum
Catalog No. Description
Credits
10-104-119 SOCIAL MEDIA MARKETING ...cover the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.
10-104-172 DIGITAL MARKETING ...an introduction into online marketing content management. From content creation and scheduling to current and trending digital tools, prepare for a world that is growing and changing every day. Create the foundation for a digital strategy that utilizes key concepts.
10-104-175 MOBILE MARKETING ...the essential knowledge to embrace and strategize for a mobile first world. With the growth of mobile and consumption by consumers, it is important to understand human behavior. Learn expectations and communication to better strategize engagement opportunities. Discover marketing strategies for mobile devices.
10-104-174 MARKETING ANALYTICS ...will equip you with a theoretical understanding of the need for data-driven marketing decisions. It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment (ROI).
Certificate Total
12
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