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Digital Marketing Technical Diploma

Program Code: 311045

Marketing is changing rapidly in a world where technological advances are made on a daily basis. Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology. As a graduate of Digital Marketing you will gain valuable insights into online marketing strategies, content development, analyzing metrics, and how all this fits into your integrated marketing plan. Social media, mobile devices, and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign. Careers may include digital marketing coordinator, social media specialist, community manager, online content coordinator, ecommerce marketing specialist and digital marketing analyst. Credits from this technical diploma may be applied toward the Marketing-Digital Marketing Emphasis associate degree.

Follow Your Path

All credits from the following certificate(s) apply toward this technical diploma:

Digital Marketing, 9010410

Some credits from this technical diploma apply toward the following associate degree(s):

Marketing, 101043

Employment Potential

A graduate of this program will have the potential for employment in the following areas:

  • Social Media Manager
  • Communications Specialist
  • Online Community Manager
  • Digital Marketing Manager
  • Digital Strategist
  • Blogger

With additional education and/or work experience, graduates may find other opportunities for employment.

  • E-Commerce Specialist
  • Media Buyer
  • Marketing Assistant
  • Project Manager
  • Public Relations Coordinator
  • Event Marketer
  • Search Marketing Specialist
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Requirements for Program Entry

  • Completed application.
  • High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
  • Ability to use computer keyboard.
  • To be admitted to this program, learners must achieve a prior cumulative high school or college grade point average of 2.6 or higher OR a satisfactory academic skills assessment score. College grade point average must be based on 15 credits or more. To learn more about starting this program, please contact an academic advisor at (920) 498-5444 or (888) 385-6982.
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Curriculum
Curriculum: Students following the study plan below will complete the Digital Marketing technical diploma in the number of semesters shown.
First Semester
Semester Total
13
Second Semester
Semester Total
15
Total Credits
28

Curriculum Note: The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.

Program Outcomes

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Utilize tools and technology for digital marketing initiatives
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Study Abroad Opportunities

The International Programs staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor or visit nwtc.edu/studyabroad.

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