Printed: 9/24/2026 3:27:18 AM
Academic year: 2027-2028

Marketing Communication - Certificate

Program Code: 9010413

The Marketing Communications Certificate completers will identify considerations for planning and evaluating marketing communication strategies across multiple communication channels. Use your smart phone to capture quality photos and videos to use in your integrated marketing communication campaigns. Create and deliver impactful presentations.

Explore Locations

This program is offered at:
  • Green Bay

Program Costs & Financial Aid

Tuition: $2,018, Books: $0, Supplies: $30

Total Approximate Costs
$2,048
See costs of tuition, books, and supplies.

Contact an NWTC support representative to find ways to pay for this program.

Estimates based on in-state residency. Please visit the following URL to learn more about tuition and fees for this program. https://www.nwtc.edu/admissions-and-aid/paying-for-college/tuition-and-fees?ProgramCode=9010413

Curriculum

Students following the study plan below will complete the certificate in the number of semesters shown.

8 Week 1

8 Week 2
Total Credits 10

Course Descriptions

Marketing Principles
10104110

Explore the marketing environment, consumer behavior, market segmentation and positioning strategies. Learn to think strategically about the marketing mix as you create product, distribution, pricing, and promotion plans. Develop critical thinking and problem-solving skills essential for adapting to dynamic market conditions. (Co-Requisite: 10-890-101, College 101)

Course Typically Offered: Summer Fall Spring
Professional Presentations
10104124

Create and deliver presentations that engage audiences and meet objectives. Utilize current technology to enhance communications while developing the creative and strategic thinking skills needed to adapt your message to diverse stakeholders.

Course Typically Offered: Fall Spring
Selling Principles
10104101

Explore selling as a career and the success factors in consultative selling. Learn the sales process including product knowledge, approach techniques, needs assessment, presentation, demonstration, objection handling, and closing strategies. Develop critical thinking skills to build customer relationships and pivot effectively when needs shift.

Course Typically Offered: Fall Spring
Consumer Behavior
10104176

Examine consumer motivation, personality, information processing, lifestyles, and group influences on purchase and post-purchase behavior. Apply strategic thinking to analyze how consumers make decisions in a market-based economy and develop insights that inform marketing strategy and creative problem-solving. (Co-Requisite: 10-104-110, Marketing Principles)

Course Typically Offered: Fall Spring
Source: https://nwtc.edu/academics-and-training/marketing-communication