Event Marketing

Class Number: MARKET 10104125-1 - Event Marketing
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-125 EVENT MARKETING...learn about the event marketing process including planning, securing sponsorships, developing promotional strategies, executing marketing plans, and evaluating results for special events (entertainment, industry, meeting/convention). Apply strategic and creative thinking as you develop marketing materials and skills to adapt when unexpected challenges arise. Fall section online; spring section works with the annual Soar Higher Scramble golf outing. (Pre-Requisite: 10-104-107, Integrated Marketing Communication for Marketing Program students only)

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Explore External and Internal Contingencies affecting Sports/Ent. marketing
  2. Identify Participants and Spectators as Consumers
  3. Explore Market Segmentation, Targeting, and Positioning
  4. Identify Sports/Event Product Concepts
  5. Identify Sports/Event Promotion Concepts
  6. Identify Sports/Event Sponsorship Programs
  7. Identify Sports/Event Pricing Concepts
  8. Complete an Event follow up report

Class Details

Class Number:
MARKET 10104125-1 - Event Marketing
Location:
NWTC Green Bay
Date:
-
Delivery:
In-Person
Term:
2027 Spring

Meetings Times

Dates Day(s) / Time Location
1/21/2027 - 5/18/2027 Thursday
12:30 PM - 3:20 PM
Green Bay Campus Room BT307
Estimated Cost:
$519.00

Cost shown is based on Wisconsin residency. Additional fees may apply. View tuition and fees.