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Event Marketing

Class Number: MARKET 10104125-1 - Event Marketing
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-125 EVENT MARKETING...learn the event management process, including planning, securing sponsorships, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Explore External and Internal Contingencies affecting Sports/Ent. marketing
  2. Identify Participants and Spectators as Consumers
  3. Explore Market Segmentation, Targeting, and Positioning
  4. Identify Sports/Event Product Concepts
  5. Identify Sports/Event Promotion Concepts
  6. Identify Sports/Event Sponsorship Programs
  7. Identify Sports/Event Pricing Concepts
  8. Complete an Event follow up report

Class Details

Class Number:
MARKET 10104125-1 - Event Marketing
Date:
-
Delivery:
Online
Term:
2026 Fall

Class Notes

This is an Online class that can be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see Online Classes.

Meetings Times

Dates Day(s) / Time Location
8/17/2026 - 12/18/2026 Online
12:00 AM - 12:00 AM

* Cost displayed is based on in-state residency. Back to cost