Global Marketing
Credits: 3
Course Number: 10-138-155
Course Description
10-138-155 GLOBAL MARKETING ...analyze how commodities and industrial products are globally marketed, focusing on the concepts of distribution channels, trade patterns, competition, product planning and life cycle, advertising and promotion and market research.
What will I learn?
- Evaluate the internal and external environment to identify potential marketing threats and opportunities
- Interpret market research to identify the best potential global markets
- Analyze products and target markets based on market research
- Select market strategies to maximize sales and profitability
- Develop a marketing and promotions budget related to the global activities of a business
- Apply the marketing mix of goods and services to implement the global marketing plan
- Compare global pricing strategies for various market conditions
- Formulate global distribution strategies for products and services
- Plan for managing global sales activities
- Examine ethical issues and social responsibility of global firms & international practitioners
- Adapt effective marketing communications in global settings including promotions, branding, esthetics and colors
- Create a global marketing plan
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