Cookies on NWTC's Website

Content Marketing

Class Number: MARKET 10104175-1 - Content Marketing
Offering Status: Open
Academic Level: Post_Secondary
Back

Course Description

10-104-175 CONTENT MARKETING ...content takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Summarize the importance of social media as a marketing tool to engage audiences.
  2. Apply rules of engagement to social media marketing efforts.
  3. Explore current social media platforms and tools.
  4. Formulate a social media ethics policy.
  5. Develop engagement strategies to create brand awareness and build a brand.
  6. Develop engagement strategies to acquire new customers.
  7. Develop engagement strategies to introduce new products or services.
  8. Develop engagement strategies to retain current customers.
  9. Develop engagement strategies to conduct market research.
  10. Develop a multi-faceted social media engagement plan for an organization.

Class Details

Class Number:
MARKET 10104175-1 - Content Marketing
Location:
Green Bay
Date:
-
Delivery:
Blended
Term:
2025 Fall Session 1

Class Notes

This class is taught through a combination of in-person and online instruction. Students will attend live portions of the class at the dates, times, and location specified. The remaining instruction will be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/blendedfaq.

Meetings Times

Dates Day(s) / Time Location
8/20/2025 - 10/13/2025 Online
12:00 AM - 12:00 AM
8/20/2025 - 10/13/2025 Wednesday
12:30 PM - 3:20 PM
Green Bay Campus Room BT322

* Cost displayed is based on in-state residency. Back to cost