Students will travel to Aberdeen, Scotland for a Business Creativity learning experience at Robert Gordon University. Students will explore idea generation, opportunity evaluation, innovation techniques, group dynamics and leadership, entrepreneurial behavior, and the role of market research in management decision-making.
With rolling hills, open farmland and towering mountains in the west and sweeping beaches, coastal cliffs and panoramic skies in the east; Aberdeen is a beautiful and vibrant city. Don’t worry, there will be plenty of time for castles, shopping, art galleries, and more!