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Online Search Strategies

Course Number: 10135115
Credits: 3.00

Course Description

10-135-115 ONLINE SEARCH STRATEGIES ...understanding of how search engines relate to the success of a website or web-based business by investigating the primary search engines and the tactics that can be used to increase visibility within search engines.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

Course Competencies

  1. Identify why search marketing is important.
  2. Analyze how users use Search Engines.
  3. Examine how search engines work.
  4. Evaluate the business value of search.
  5. Evaluate a website’s search marketing success.
  6. Define a website’s search marketing strategy.
  7. Choose appropriate target keywords and segments.
  8. List content in search engine directories.
  9. Optimize content to improve search marketing.