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Online Search Strategies

Credits: 3
Course Number: 10-135-115

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Course Description

10-135-115 ONLINE SEARCH STRATEGIES ...understanding of how search engines relate to the success of a website or web-based business by investigating the primary search engines and the tactics that can be used to increase visibility within search engines.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Identify why search marketing is important.
  2. Analyze how users use Search Engines.
  3. Examine how search engines work.
  4. Evaluate the business value of search.
  5. Evaluate a website’s search marketing success.
  6. Define a website’s search marketing strategy.
  7. Choose appropriate target keywords and segments.
  8. List content in search engine directories.
  9. Optimize content to improve search marketing.
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1 classes found

Class Number: 83223

Date:
-
Delivery:
Online
Term:
Fall 2024
Session:
8W2
Online
10/23/2024 - 12/20/2024
$496.55