Integrated Marketing Communications

Class Number: MARKET 10104107-2 - Integrated Marketing Comm
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...create, coordinate, and integrate advertising, public relations and marketing activities for specific customers and audiences. Think strategically as you develop and present a comprehensive campaign, demonstrating your ability to synthesize multiple communication channels and adapt messaging for maximum impact. (Pre-Requisite: 10-104-110, Marketing Principles)

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program

Class Details

Class Number:
MARKET 10104107-2 - Integrated Marketing Comm
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended-less than 50% online
Term:
2027 Spring Session 2

Class Notes

Class Format:

·       Combination of in-person and online instruction.

·       Attend in-person sessions at specified dates, times, and location.

·       Access remaining instruction online.

·       For more info, visit Blended Classes.

Course Materials:

·       Digital materials will be available on Canvas by the first day of class.

·       The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·       You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
3/30/2027 - 5/18/2027 Online
12:00 AM - 12:00 AM
3/30/2027 - 5/18/2027 Tuesday
12:30 PM - 3:20 PM
Green Bay Campus Room BT230
Estimated Cost:
$659.00

Cost shown is based on Wisconsin residency. Additional fees may apply. View tuition and fees.