Integrated Marketing Communications 10104107 Classes

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Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...create, coordinate, and integrate advertising, public relations and marketing activities for specific customers and audiences. Think strategically as you develop and present a comprehensive campaign, demonstrating your ability to synthesize multiple communication channels and adapt messaging for maximum impact. (Pre-Requisite: 10-104-110, Marketing Principles)

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Analyze how promotional tools function together within integrated campaigns.
  2. Establish target audience and promotional objectives.
  3. Create content across strategically aligned communication channels.
  4. Develop measurable criteria and performance metrics.
  5. Deliver a comprehensive integrated marketing communications campaign.

Class list

4 classes found

  • Class Number: MARKET 10104107-2 - Integrated Marketing Comm

    Location:
    NWTC Green Bay
    Date:
    -
    Delivery:
    Blended-less than 50% online
    Term:
    2027 Spring Session 2
    Blended-less than 50% online
    -
    $659.00

  • Class Number: MARKET 10104107-1 - Integrated Marketing Comm

    Date:
    -
    Delivery:
    Online
    Term:
    2027 Spring Session 1
    Online
    -
    $659.00

  • Class Number: MARKET 10104107-2 - Integrated Marketing Comm

    Location:
    NWTC Green Bay
    Date:
    -
    Delivery:
    Blended-less than 50% online
    Term:
    2026 Fall Session 2
    Blended-less than 50% online
    -
    $659.00

  • Class Number: MARKET 10104107-1 - Integrated Marketing Comm

    Date:
    -
    Delivery:
    Online
    Term:
    2026 Fall Session 1
    Online
    -
    $659.00