Cookies on NWTC's Website

Integrated Marketing Communications

Class Number: MARKET 10104107-3 - Integrated Marketing Comm
Offering Status: Open
Academic Level: Post_Secondary
Back

Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program

Class Details

Class Number:
MARKET 10104107-3 - Integrated Marketing Comm
Location:
1301
Date:
-
Delivery:
Blended
Term:
2025 Fall Session 2

Class Notes

This class is taught through a combination of in-person and online instruction. Students will attend live portions of the class at the dates, times, and location specified. The remaining instruction will be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/blendedfaq.

The required digital course materials will be accessible via Canvas on or just prior to the first day of class.  The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
10/23/2025 - 12/19/2025 Online
12:00 AM - 12:00 AM
10/23/2025 - 12/19/2025 Thursday
8:30 AM - 11:20 AM
Green Bay Campus Room BT307

* Cost displayed is based on in-state residency. Back to cost