Event Planning & Management

10-109-152 EVENT PLANNING & MANAGEMENT …provides comprehensive coverage of the convention/meetings industry with an in-depth review on how to successfully sell to groups and how to service the business before, during and after the sale (registration, group room blocks, convention security, the shipping, setting up/dismantling of exhibits, technology and the post-convention meeting). A review of changing demographics (especially the impact of millennials) and the increasing influence of meeting planners on a hotel's sales is researched as well. The course includes the American Hotel/Lodging Association Event Planning and Management Certification.