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Online Search Strategies

Course Number: 10-135-115
Credits: 3
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Course Information

Description: 10-135-115 ONLINE SEARCH STRATEGIES ...understanding of how search engines relate to the success of a website or web-based business by investigating the primary search engines and the tactics that can be used to increase visibility within search engines.
Total Credits: 3

Course Competencies

  1. Identify why search marketing is important.
  2. Analyze how users use Search Engines.
  3. Examine how search engines work.
  4. Evaluate the business value of search.
  5. Evaluate a website’s search marketing success.
  6. Define a website’s search marketing strategy.
  7. Choose appropriate target keywords and segments.
  8. List content in search engine directories.
  9. Optimize content to improve search marketing.

Course details are from the 2021-2022 academic year and are subject to change after 5/23/2022.