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Market Research & Info Mgmt

Course Number: 10-104-198
Credits: 3
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Course Information

Description: 10-104-198 MARKET RESEARCH & INFO MGMT ...converting marketing related problems into research problems, utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data.
Total Credits: 3

Prior Learning Assessments


Course Competencies

  1. Develop marketing strategies
  2. Explain the role of market research as a marketing function
  3. Gather secondary data efficiently
  4. Use qualitative research in conducting exploratory research
  5. Use observation as a means to collect primary data
  6. Use survey research as a means to collect primary data
  7. Develop measurement scales to measure attitude
  8. Communicate research results to client