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Consumer Behavior

Course Number: 10-104-176
Credits: 3
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Course Information

Description: 10-104-176 CONSUMER BEHAVIOR ...examine consumer motivation and personality, information processing, lifestyles, group influences, post-purchase and post-purchase behavior in a market-based economy.
Total Credits: 3

Prior Learning Assessments

  • Portfolio

Course Competencies

  1. Explain the role of consumer behavior in business and society
  2. Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers
  3. Identify key differences between intentional and unintentional learning by consumers
  4. Identify factors that influence consumer comprehension
  5. Classify basic consumer motivations
  6. Determine why lifestyles, psychographics, and demographics are important to the study of consumer behavior
  7. Correlate consumer uses of social media with traditional group and interpersonal influence
  8. Correlate consumer culture and social media
  9. Explain the role of social media and consumer decision making
  10. Explain the effect social media has on the evaluation of alternatives and consumer choice