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Global Marketing

Course Number: 10-104-148
Credits: 3
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Course Information

Description: 10-104-148 GLOBAL MARKETING necessary for the student to understand the risks, rewards, and the technical aspects of doing business in a global environment.
Total Credits: 3

Prior Learning Assessments


Course Competencies

  1. Apply the principles of marketing to a firm.
  2. Define a target audience(s).
  3. Evaluate the external marketing environment.
  4. Utilize research to identify global business opportunities.
  5. Demonstrate foreign market selection techniques.
  6. Develop a global marketing plan for a firm.