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Event Marketing

Course Number: 10-104-125
Credits: 3
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Course Information

Description: 10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).
Total Credits: 3

Prior Learning Assessments

None

Course Competencies

  1. Explore External and Internal Contingencies affecting Sports/Ent. marketing
  2. Identify Participants and Spectators as Consumers
  3. Explore Market Segmentation, Targeting, and Positioning
  4. Identify Sports/Event Product Concepts
  5. Identify Sports/Event Promotion Concepts
  6. Identify Sports/Event Sponsorship Programs
  7. Identify Sports/Event Pricing Concepts
  8. Complete an Event follow up report