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One thing to know: Why demand for event managers is growing

Wednesday, January 31, 2018
Written By: Ann Malvitz - Communications Content Writer
Do you know this movie quote from The Princess Bride:

“You keep using that word; I do not think it means what you think it means.”

Even If you haven’t watched the 1987 classic, maybe you’ve seen the internet meme used to mock the misuse of words like literally and insure/ensure.

In the movie, Inigo Montoya is responding to Vizzini’s use of the word inconceivable, but he could just have easily been talking about commonly misunderstood careers. Take event management, for example, many people equate event management with wedding planning, but that’s only one option in a vast, diverse career field.

According to the Bureau of Labor Statistics, event management related careers are growing at 44 percent through 2020, much faster than average. Why? Well, that’s Lisa Hickman’s one thing to know.

Picture of Lisa Hickman, NWTC Events Management program coordinator

“Companies big and small are using events as a marketing tool,” said Lisa, program coordinator for NWTC’s new Event Management associate degree program. Event management professionals could be organizing a large 5K run/walk event for an area hospital, coordinating a convention for a major company, or finding volunteers for local nonprofit fundraisers. And, yes, they could be planning an amazing destination wedding!

“If you want to be mobile, you can be mobile as an event manager,” Lisa said. “If you want to work in the smaller town where you live, you can do that. If you want to live in Atlanta, Tokyo, or New York, there will be event management jobs there.”


Typical careers in event management include:

  • Conference and travel service managers
  • Convention and visitors bureau specialist
  • Convention/event sales and service
  • Corporate meeting and events manager
  • Destination specialist/wedding planner
  • Event assistant/coordinator
  • Exposition and events planner
  • Marketing and special event manager
  • Meeting planner/coordinator
Sounds like event management is a career field with great opportunities and variety. When I think about the employment potential, my head is literally about to explode! 
You keep saying the word "literally." I do not think it means what you think it means.


Event Management starts fall 2018 in the NWTC College of Business.
Learn more about the new associate degree program.  
 
Lisa Hickman - Instr,Culinary Specialist

About the Expert

Lisa Hickman - Instr,Culinary Specialist

As the hospitality program coordinator, Lisa looks to upcoming hospitality trends with high demand employment opportunities within the culinary, hotel, restaurant and event management industries as well as focusing on continuous improvement of the NWTC Hospitality program cluster. She thrives on the challenges that come with leading new program initiatives from idea to degree completion. In addition, she teaches College 101, Nutrition and Food Sanitation for the Culinary Specialist program and ranks student success as her number one professional goal. Outside the College, Lisa loves to cook, bake and create gourmet chocolates.

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