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Internship: Where Paintballs and Sales Calls Collide

As an intern at Packerland in 2017 I saw my studies come to life! The business people I met as an intern were real-world examples of the marketing concepts I studied in college. Boy, could they give a convincing elevator pitch! It’s like they read the same Selling Principles book that I did!

What I was seeing in the field reinforced what I was learning in the classroom. My experience as an intern confirmed that my classroom time was well spent.

Group projects are a huge part of the marketing program at NWTC. CopyResearch. Collaborate. Write. Design. Evaluate. Improve. Present. I’ve noticed a similar process takes place in the projects I complete on the job.

The creative process of brainstorming with my classmates was always fun, but the most rewarding part was the Eureka! moment when everything came together. I am especially proud of our team’s make-believe slogan for a marketing campaign which announced the relocation of a business to the Titletown District by Lambeau Field.

Our slogan was “Excellent Field Position.” That Eureka! slogan brought the entire project up a notch.
At the business networking events I attended during my internship, I heard some great slogans and great stories. I loved the ones that made me laugh, like Commando Paintball’s description of how corporate outings morph from cordial events to rollicking, high-energy battles.

Maybe your internship won’t take you into a wild paintball game with your colleagues, but interns who are lucky get the chance to observe the work of talented people in the field. I tagged along on some sales calls with my husband, Bill, owner of Packerland Websites, and I picked up some good tips.

But observation doesn’t compare to actually working in the field. I had plenty of opportunities to work with clients and write marketing material. In one case, I spent several hours writing content for a nonprofit organization, only to scrap it all to take a different approach. When I complained about the wasted time and energy, my husband was reassuring. “Don’t be so hard on yourself. You’re still learning!”

I guess that’s what internships are all about – learning on the job.

ABOUT THE AUTHOR: Joan Koehne, of Abrams, is a 2017 graduate of NWTC. A former newspaper editor, she co-owns Writer to the Rescue, the content writing division of Packerland Websites.