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Social Media Marketing

Class Number: MARKET 10104119-4 - Social Media Marketing
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-119 SOCIAL MEDIA MARKETING ...explore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.

Course Typically Offered

  • Summer
  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Summarize the importance of embracing and utilizing social media as a marketing tool.
  2. Develop goals to determine social media strategy.
  3. Identify target audiences that can be reached via social media sites/apps.
  4. Apply rules of engagement to social media messaging.
  5. Explore current content-publishing options online.
  6. Explain the current state of marketing opportunities on social media sites/apps.
  7. Explore the usage and roles of tools that supplement social media marketing.
  8. Explain how social media campaigns are monitored and measured.
  9. Determine how marketers can take advantage of mobile marketing.
  10. Construct a social media marketing plan.

Class Details

Class Number:
MARKET 10104119-4 - Social Media Marketing
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended
Term:
2026 Fall Session 2

Class Notes

Class Format:

·       Combination of in-person and online instruction.

·       Attend in-person sessions at specified dates, times, and location.

·       Access remaining instruction online.

·       For more info, visit Blended Classes.

Course Materials:

·       Digital materials will be available on Canvas by the first day of class.

·       The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·       You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
10/22/2026 - 12/18/2026 Thursday
12:30 PM - 3:20 PM
Green Bay Campus Room BT232
10/22/2026 - 12/18/2026 Online
12:00 AM - 12:00 AM

* Cost displayed is based on in-state residency. Back to cost