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Selling Principles

Credits: 3
Course Number: 10-104-101

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Course Description

10-104-101 SELLING PRINCIPLES ...explore selling as a career and the success factors in selling. Learn the consultative selling process including product/industry knowledge, approach techniques, needs assessment, product presentation and demonstration, handling objections, and closing the sale successfully to build a relationship.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

How can I use this course to achieve my career goals?

What will I learn?

  1. Formulate effective buyer-seller relationships
  2. Relate today's personal selling to the marketing concept.
  3. Gather adequate product information for a successful sales presentation.
  4. Deduce the importance of careful preparation for the sales presentation
  5. Initiate the sales presentation with an effective approach
  6. Identify customer needs, wants and desires through a consultative sales presentation.
  7. Relate merchandise benefits to customer needs in a sales demonstration
  8. Use effective techniques in negotiating buyer resistance
  9. Apply closing skills in a sales presentation.
  10. Recognize customer service as a component in long-term selling relationships.