Marketing Principles

Class Number: MARKET 10104110-5 - Marketing Principles
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-110 MARKETING PRINCIPLES ...explore the marketing environment, consumer behavior, market segmentation and positioning strategies. Learn to think strategically about the marketing mix as you create product, distribution, pricing, and promotion plans. Develop critical thinking and problem-solving skills essential for adapting to dynamic market conditions. (Co-Requisite: 10-890-101, College 101)

Course Typically Offered

  • Summer
  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Summarize marketing principles essential as background to the study of marketing
  2. Analyze the marketing environment
  3. Analyze the consumer decision making process
  4. Develop market segments
  5. Develop product strategies for effective marketing
  6. Develop distribution (place) strategies for effective marketing
  7. Develop pricing strategies for effective marketing
  8. Develop promotional strategies for effective marketing

Class Details

Class Number:
MARKET 10104110-5 - Marketing Principles
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended-less than 50% online
Term:
2027 Spring Session 2

Class Notes

Class Format:

·       Combination of in-person and online instruction.

·       Attend in-person sessions at specified dates, times, and location.

·       Access remaining instruction online.

·       For more info, visit Blended Classes.

Course Materials:

·       Digital materials will be available on Canvas by the first day of class.

·       The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·       You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
3/24/2027 - 5/18/2027 Online
12:00 AM - 12:00 AM
3/24/2027 - 5/18/2027 Thursday
8:30 AM - 11:20 AM
Green Bay Campus Room BT232
Estimated Cost:
$519.00

Cost shown is based on Wisconsin residency. Additional fees may apply. View tuition and fees.