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Marketing Principles

Class Number: MARKET 10104110-3 - Marketing Principles
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-110 MARKETING PRINCIPLES ...explore the marketing environment, consumer behavior, and market segmentation and position strategies. Learn the marketing mix and create product, distribution, pricing, and promotion plans.

Course Typically Offered

  • Summer
  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Summarize marketing principles essential as background to the study of marketing
  2. Analyze the marketing environment
  3. Analyze the consumer decision making process
  4. Develop market segments
  5. Develop product strategies for effective marketing
  6. Develop distribution (place) strategies for effective marketing
  7. Develop pricing strategies for effective marketing
  8. Develop promotional strategies for effective marketing

Class Details

Class Number:
MARKET 10104110-3 - Marketing Principles
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended
Term:
2026 Fall Session 1

Class Notes

Class Format:

·       Combination of in-person and online instruction.

·       Attend in-person sessions at specified dates, times, and location.

·       Access remaining instruction online.

·       For more info, visit Blended Classes.

Course Materials:

·       Digital materials will be available on Canvas by the first day of class.

·       The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·       You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
8/20/2026 - 10/12/2026 Thursday
8:30 AM - 11:20 AM
Green Bay Campus Room BT232
8/20/2026 - 10/12/2026 Online
12:00 AM - 12:00 AM

* Cost displayed is based on in-state residency. Back to cost