Marketing Analytics

Class Number: MARKET 10104174-2 - Marketing Analytics
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-174 MARKETING ANALYTICS ...explore the theory behind data-driven marketing decisions and learn relevant tools and processes for data collection and analysis. Develop critical thinking skills to interpret metrics, calculate ROI, and pivot strategies based on performance insights. Transform data into actionable recommendations that drive business results. Completion of at least one specialized marketing course (Digital Marketing, Social Media Marketing, or Content Marketing) recommended. (Pre-Requisite: 10-104-110, Marketing Principles)

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Summarize the importance of measuring social media
  2. Identify metrics to support organizational goals and objectives
  3. Select the right analytics tool to meet the marketing objective
  4. Implement an analytics tool
  5. Evaluate social media effectiveness with analytics
  6. Communicate social media strategy and results to stakeholders

Class Details

Class Number:
MARKET 10104174-2 - Marketing Analytics
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended-less than 50% online
Term:
2027 Spring Session 2

Class Notes

Class Format:

·       Combination of in-person and online instruction.

·       Attend in-person sessions at specified dates, times, and location.

·       Access remaining instruction online.

·       For more info, visit Blended Classes.

Course Materials:

·       Digital materials will be available on Canvas by the first day of class.

·       The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·       You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
3/24/2027 - 5/18/2027 Online
12:00 AM - 12:00 AM
3/24/2027 - 5/18/2027 Wednesday
12:30 PM - 3:20 PM
Green Bay Campus Room BT230
Estimated Cost:
$604.00

Cost shown is based on Wisconsin residency. Additional fees may apply. View tuition and fees.