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Marketing Analytics

Class Number: MARKET 10104174-2 - Marketing Analytics
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-174 MARKETING ANALYTICS ...explore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment (ROI).

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Summarize the importance of measuring social media
  2. Identify metrics to support organizational goals and objectives
  3. Select the right analytics tool to meet the marketing objective
  4. Implement an analytics tool
  5. Evaluate social media effectiveness with analytics
  6. Communicate social media strategy and results to stakeholders

Class Details

Class Number:
MARKET 10104174-2 - Marketing Analytics
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended
Term:
2026 Fall Session 2

Class Notes

Class Format:

·       Combination of in-person and online instruction.

·       Attend in-person sessions at specified dates, times, and location.

·       Access remaining instruction online.

·       For more info, visit Blended Classes.

Course Materials:

·       Digital materials will be available on Canvas by the first day of class.

·       The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·       You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
10/21/2026 - 12/18/2026 Wednesday
12:30 PM - 3:20 PM
Green Bay Campus Room BT232
10/21/2026 - 12/18/2026 Online
12:00 AM - 12:00 AM

* Cost displayed is based on in-state residency. Back to cost