Market Research & Info Mgmt

Class Number: MARKET 10104198-1 - Market Research & Info Mgmt
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-198 MARKET RESEARCH ...learn to convert marketing problems into research problems using systematic inquiry. Utilize the market research process including creating objectives, determining methodology, gathering data, interpreting results, and making strategic recommendations. Develop problem-solving skills to quantify, forecast, and evaluate opportunities using primary and secondary data. (Pre-requisite: 10-104-110, Marketing Principles)

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Develop marketing strategies
  2. Explain the role of market research as a marketing function
  3. Gather secondary data efficiently
  4. Use qualitative research in conducting exploratory research
  5. Use observation as a means to collect primary data
  6. Use survey research as a means to collect primary data
  7. Develop measurement scales to measure attitude
  8. Communicate research results to client

Class Details

Class Number:
MARKET 10104198-1 - Market Research & Info Mgmt
Date:
-
Delivery:
Online
Term:
2027 Spring Session 1

Class Notes

This is an Online class that can be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see Online Classes.

Course Materials:

·         Digital materials will be available on Canvas by the first day of class.

·         The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·         You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
1/19/2027 - 3/15/2027 Online
12:00 AM - 12:00 AM
Estimated Cost:
$604.00

Cost shown is based on Wisconsin residency. Additional fees may apply. View tuition and fees.