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Market Research & Info Mgmt

Class Number: MARKET 10104198-1 - Market Research & Info Mgmt
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-198 MARKET RESEARCH & INFO MGMT ...learn how to convert marketing related problems into research problems. Utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Develop marketing strategies
  2. Explain the role of market research as a marketing function
  3. Gather secondary data efficiently
  4. Use qualitative research in conducting exploratory research
  5. Use observation as a means to collect primary data
  6. Use survey research as a means to collect primary data
  7. Develop measurement scales to measure attitude
  8. Communicate research results to client

Class Details

Class Number:
MARKET 10104198-1 - Market Research & Info Mgmt
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended
Term:
2026 Fall Session 1

Class Notes

Class Format:

·       Combination of in-person and online instruction.

·       Attend in-person sessions at specified dates, times, and location.

·       Access remaining instruction online.

·       For more info, visit Blended Classes.

Course Materials:

·       Digital materials will be available on Canvas by the first day of class.

·       The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·       You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
8/20/2026 - 10/12/2026 Thursday
12:30 PM - 3:20 PM
Green Bay Campus Room BT227
8/20/2026 - 10/12/2026 Online
12:00 AM - 12:00 AM

* Cost displayed is based on in-state residency. Back to cost