Content Marketing

Class Number: MARKET 10104175-1 - Content Marketing
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-175 CONTENT MARKETING ...content takes many forms including print, events, podcasts, blogging, email, images, and video. Explore how to create and position content to achieve marketing goals across growing channels and platforms. Learn to write, produce, or record content for target audiences while thinking strategically about integration within overall marketing campaigns.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Summarize the importance of social media as a marketing tool to engage audiences.
  2. Apply rules of engagement to social media marketing efforts.
  3. Explore current social media platforms and tools.
  4. Formulate a social media ethics policy.
  5. Develop engagement strategies to create brand awareness and build a brand.
  6. Develop engagement strategies to acquire new customers.
  7. Develop engagement strategies to introduce new products or services.
  8. Develop engagement strategies to retain current customers.
  9. Develop engagement strategies to conduct market research.
  10. Develop a multi-faceted social media engagement plan for an organization.

Class Details

Class Number:
MARKET 10104175-1 - Content Marketing
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended-less than 50% online
Term:
2027 Spring Session 1

Class Notes

Class Format:

·         Combination of in-person and online instruction.

·         Attend in-person sessions at specified dates, times, and location.

·         Access remaining instruction online.

·         For more info, visit Blended Classes.

Meetings Times

Dates Day(s) / Time Location
1/20/2027 - 3/15/2027 Online
12:00 AM - 12:00 AM
1/20/2027 - 3/15/2027 Wednesday
12:30 PM - 3:20 PM
Green Bay Campus Room BT232
Estimated Cost:
$519.00

Cost shown is based on Wisconsin residency. Additional fees may apply. View tuition and fees.